In a one-minute clip on Instagram, Andy Cato explains that paying customers and voters may very well not understand an insider's term, an expert's term, such as regenerative agriculture, even though a great many people would like streams to be clean enough to swim in, birds and bees thriving so that nature in general can thrive, and food choices becoming part of the climate solution rather than part of the climate problem.
They just don't use the insider's jargon, not yet, and maybe they never will. So latent in wide swaths of the population is most of what is needed — agreements so near the surface, waiting to be summoned — and if the insiders and experts would communicate not just for other insiders and experts but for a wide population of thoughtful people of good will, they might get somewhere.
Insider language pulls rank. It blows off huge portions of the potential audience. It scuttles the political chances for important things. Insider language is either thoughtless, or it flows naturally from people who think that they are the best and know the most and should be heeded no matter how poorly they explain themselves to most of the population.
It's sad to love one's profession so much that one doesn't have time to learn to to communicate its powers and its beauties widely. It's short-sighted.
But the insider's club tends to work that way, eh?