More than two decades ago, my first blog posts appeared on the mchron.net domain whenever my copy of the pMachine web publishing software called up my newest pieces of text from its simple database. Guided by a templates with formats I chose for each page element (blog title, post title, author, date, etc.), pMachine assembled these pieces of text into a web page recognizable as a blog post. While a person with the password could read a new post in the pMachine dashboard, there were only two of us, and that wasn't the goal. An audience, if I could build one, was out in the world somewhere. The blog post's first meaningful appearance in the open, in the wild, was as a web page. The posts were available on an RSS feed too, but that wasn't the point. The web page was the point. My writing, files saved in my rented file space, running my paid-for copy of the essential software, and visible on my domain.
I hoped to have multiple readers in my one location, visiting my web site, coming back most every day. Within the confines of my blog's main topic, in time some readers showed up. You could tell that they showed up because they wrote about what they read on my site. Still, it's impractical for readers to visit every site that interests them every day. We're busy people — on the to do list is at least one big item: Patch up a crack in the Liberty Bell.
Now, if I understand correctly, Dave Winer's new linkblog tool has shifted the rules of the game. A linkblog is essentially a short-form blog focusing on sharing links to notable pieces of writing elsewhere on the web. It's a kind of public service. But it's still a blog, like my old blog on mchron.net. Now, however, Dave has changed the first meaningful appearance part of the process. The point of the new tool is that first meaningful appearance of the blog's content is not as a web page, but as an RSS feed.
That means that the multiple readers don't have to visit the linkblog's website every day because it's not primarily a website. Readers don't have to go there every day. They can just subscribe to the RSS feed — just add the feed to the list of other feeds they regularly return to in their single piece of RSS feed reading software. Then, whenever they review their feed subscriptions, the new content will be there for, say, Dave Winer's linkblog and all the other feeds. Because it's RSS, the appearance of the new content is automatic.
[Rather like the way tweets of writers you admired used to be visible every morning when you turned on Twitter in the old days, before the site was trashed by tech geniuses who had no idea what the tools did or how they worked. Or maybe they knew but wanted them to stop working that way and only seem to work that way going forward.]
It must surely not be an accident that a linkblog whose deepest nature is as an RSS feed rather than as a web page reminds a person of the better days of Twitter. It's surely not an accident this new thing that reminds me of Twitter's better days doesn't require a tech billionaire's help or permission to operate — because it's RSS. I don't know what other tools will be required for the vision to be complete, but it's liberating to imagine the possibilities that are now unfolding.